AI Search Visibility, GEO & AEO Services for Europe

Search discovery now spans search results, AI-generated answers, citations, maps and third-party sources. AI search visibility work should begin with observable queries and evidence, not invented “AI ranking” scores. Our approach combines traditional technical SEO with clear answer architecture, entity consistency and careful evaluation of cited sources.

Evidence-led scopeNo guaranteed AI placements · Clear responsibility · Transparent referrals

AI search visibility, GEO and answer-engine optimisation

What GEO and AEO can meaningfully improve

GEO (generative engine optimisation) and AEO (answer engine optimisation) describe efforts to help relevant content be understood, retrieved and referenced in answer-led discovery. They do not replace technical SEO or create a guaranteed route into a model recommendation.

Useful work may include revising service definitions, adding verifiable authorship, improving crawlable content, clarifying entities, consolidating overlapping pages, earning relevant mentions and measuring a consistent prompt set.

The diagnostic approach

We build a small question set from real buyer intents, test comparable queries, note when the business is mentioned, check supporting references and record where details are inaccurate or missing. Observations are time-stamped because AI outputs vary by model, location and prompt.

We then inspect indexable website content, canonical URLs, internal links and structured data. The objective is to improve access to accurate information and make subsequent changes measurable.

Buyer-question sample with a fixed review method.
Content and entity consistency checks.
Technical SEO and page-structure review.
Prioritised recommendations linked to observable gaps.

What schema can and cannot do

Structured data can help describe an organisation, services, articles and navigation. It does not force inclusion in AI answers. Visible page facts, schema fields and real-world evidence should agree. Google does not require special “AI optimisation” markup; high-quality content and normal search practices still matter.

See SEO vs GEO vs AEO for the distinctions, or request the initial snapshot.

Reporting without vanity metrics

A useful report distinguishes verified organic visits, attributed enquiries, observed citations, task completion and changes in measurement coverage. It also records uncertainty—model outputs change, attribution is imperfect and brand mentions can occur for reasons unrelated to a campaign.